enterprise development foundation

Sasha (Sarba Shanti Ayog) was started in 1978, primarily to provide marketing assistance to crafts persons all over India. Design and development of products and organization is another key activity. Now 25 years later, sasha works with more than 150 producer groups and communities … (about 1/2).

Services; Projects; Networking; Events;
Plus: sasha, craft for contemporary living and its Bazaar; Learn; Family;
Address: Subhashini Kohli, Executive Director, Roopa Mehta, Secretary, Debasish Ray Choudhuri, CEO, EDF Enterprise Development Foundation (EDF), 1C, Chatubabu Lane, Kolkata – 700 014, India;
Contact: Phone +91-33- 2244 9761, Fax 9776, e-mail one, e-mail two, e-mail three.

About 2/2: … In order to use all the experience it has gained so far, sasha has promoted the Enterprise Development Foundation to formalize the work it has been doing so far, and to provide a more structured platform and support system for entrepreneurial initiatives at the grassroots. 


  • Sustain more and more business enterprises to eliminate conditions of poverty and unemployment through economic empowerment and improvement in quality of life of the marginalized and disadvantaged group of artisans and craftsman so as to improve indicators of social development through fair trade practices and social empowerment.


  • To enable, motivate, equip, and train participants to become entrepreneurs, to own and run successful, profitable, and sustainable enterprises through special assistance and mentoring in business development, management, theoretical and practical inputs from experts and professionals across varied sectors to develop micro enterprises for generation of income and employment opportunities and promote sustainable livelihood options.

The broad objectives of the EDF are:

  • To incubate new and innovate business ideas
  • To prepare business plans for viable commercial enterprises
  • To identify potential and skills of artisans and craftsmen involved in traditional art and craft
  • Identification of needs and capacity building
  • To offer technical training and development in management and life skills
  • To set standards for the best business practices including Total Quality Control Management
  • To provide design and product development inputs
  • To develop and facilitate communication between the market and producers, between stakeholders and development professionals and experts across varied fields.
  • To identify market strategies
  • To individualize agenda for enterprises to envision their future
  • To provide step by step assistance from planning till launching of products
  • To integrate trading practices into the producers’ and venture’s way of doing business
  • To leverage benefits offered by Fair Trade Network
  • To interact with members of Fair Trade Organizations and Buyers of Fair Trade products and Services
  • To provide a platform to producers to move a step ahead from livelihood production to skilled and trained enterprise development.


  • The Enterprise Development Foundation owes its origin to Sarba Shanti Ayog (SSA), which was established in the year 1978 as a non-profit organization and since then has been engaged in craft research and development, producer awareness, communications, networking and participation. Subsequently in the year, 1986 SASHA Association for Craft Producers was formed as another entity of SASHA for disseminating market information, sharing managerial and design assistance. Both SSA and SASHA Association for Craft Producers are registered under the West Bengal Societies Registration Act, 1860.

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