Act Responsible

ACT – Advertising Community Together – is a non-profit association (Swiss Civil code art. 60 to 79) registered in Chalais, Switzerland.
Its goal is to federate, promote and inspire responsible communication on sustainability, equitable development and social responsibility. ACT shows how advertising professionals from all continents can use their core talent – creativity – to play a significant role in addressing today’s crucial world issues … (about 1/2).

News; Sponsors, Partners; Events; Archives; Gallery; Links; AdForum;
Addresses (1 of 3): ACT Responsible, 4 rue des Zittes, Chalais, CH 3966, Switzerland;

About 2/2: … Our unique strength – The Advertising Community Together – Federating an array of partner, ACT Responsible brings together Industry key players, keen to share their commitment to Responsibility. Its reach helps gather forces and build a network facilitating the sharing of good practices. These partners finance and contribute to 100% of our action. 

See the Association Advisory Board, executive Committee and Management board.

ACT Responsible Activities & Projects:

ACT promotes this work worldwide through a unique showcase accessible to all on its website, a worldwide touring exhibition shown at public and professional events, conferences and debates within the communication industry:

  • Online Gallery: ACT collections generates over a million downloads of responsible adverts each year.
  • Exhibitions: every year, ACT’s collections go on a world tour. Exhibitions have already been shown in Paris, Cannes, London, Brussels, Barcelona, Warsaw, New York, Seattle, Santiago de Chile, Milan, Seoul and Beijing.
  • Conferences: Launched in 2003 during Paris’ advertising week, the conferences foster discussion about ethics and values through debates between all parties concerned and the general public.
  • Media: partnerships increase awareness and drive changes in professional and public behavior.

ACT Responsible’s Origin:

The ACT initiative was launched after 9/11 by AdForum’ s employees, using the global reach of the website to gather the talent of the global advertising community to fight violence and terrorism (”Still Shining, New York”, 2001), to fight discrimination and promote tolerance (with IFRC, the International Red Cross, 2002), to illustrate how advertising can promote good causes (”Great Ads for good causes”, 2003) to contribute to raise awareness on social issues (”Ads that make us change”, 2004) get society informed of what sustainable development is and why it’s essential to our future (”Great ads for a better future” 2005, “Taking care of our future”, 2006) tell everyone there is a time to meet and a time to act (”Together for a Sustainable World. The Advertising Community Promise” 2007), call for change (”The Expo that changes you from inside” 2008.

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