African Woman and Child Feature Service AWCFS

in search of the missing voice – feminisation of the media and governance

Research for knowledge building: Our work is informed by quality research in order to provide the content and evidence needed to inform policy, legislation and practice. We use different methods to analyze, synthesize and disseminate the findings from our research other activities. This approach helps us to develop content that captures the attention of diverse audiences … (about 1/2 /Approaches).

Focus; Features; Programmes: Gender Justice, Development, … ; Projects: Documentation, G10 Land Reform, … ; Events; Structure; Partners;
Address: AWCFS, Unit 1, Nairobi Baptist Church Court Flats, Green Lane, off Ngong Road, P.O.BOX 48197- 00100, Kenya;

About 2/2 /Approaches: … Content Development: We produce and present content for mainstream media and other forums to increase public awareness and influence policy on issues affecting women and children. We generate content in print, audio and electronic formats, as well as weekly features which are distributed to media houses. We also produce investigative articles and special features focusing on development communication.

Training: We train editors, journalists and women leaders on gender mainstreaming within the media as well as effective use of the media. Our training for editors and journalists focuses on media policy, language use and ethical writing from a gender perspective. To promote policies and practices which benefit women and children, we train women leaders and representatives of CSOs on effective use of the media and media monitoring.

Media Monitoring: We monitor the ocntent and quality of media coverage  on issues affecting women and children in order to identify progress, shortcomings, opportunities and challenges. We draw the attention of media houses and other stakeholders to critical gaps and biases which undermine public perceptions on women and children.

Advocacy: We work with other civil society organisations to advocate and lobby for gender equality in development. We recognize that, despite the stated commitment of many governments to the Beijing Platform for Action (BPfA), women are still absent from decision-making, national budgets are gender blind, and representation of women (especially in elective posts) have not increased significantly. AWC uses the media, community debates and special reports to advocate for policies which can promote gender equality.

Media and ICTs: We embrace conventional and new media as means to enable us expand our reach and impact, and engage more women in dialogue on gender and development issues. We promote the use of information and communication technology (ICT) among women in rural communities in East Africa and train journalists on the implications and use of ICTS for content development.

Partnerships: We work in partnership in order to maximize our influence and impact. We achieve our objectives by working with several women and gender organizations, media organizations and mainstream media houses. Our partnerships at both national and international levels help us to leverage our work and provide opportunities to learn from others..

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